PODCASTING is one of the fastest growing digital channels across North America.
CONSUMERS of all demographics are subscribing every week and listening on the go, at home and at work
PODCASTING allows your organization to connect with specific audiences on an authentic and personal level. Specifically BRANDED PODCASTING enables your organization to:
BRANDED PODCASTING is the production of a podcast specifically designed for an organizations clients, members, employees, community, etc. Branded podcasting allows you to connect and communicate directly with audiences specific to your organization.
EXAMPLES OF BRANDED PODCASTING CAN INCLUDE:
Keep existing customers connected to your brand and to each other. Particularly if you have a brand or specific products with a strong fan base, keep them engaged on what's happening, what's coming and even share client stories and interviews. Build on your brands community by giving it a voice.
Are you an association or a member based organization? Add value to your member base by giving it a voice. Keep members informed, up to date and an ongoing venue to connect.
Are the people that power your organization spread across offices and geographies? Are many on the road, or working from home? Retire unread newsletters and unused intranets and keep them connected, informed and build your organizations culture by giving it a voice.
Is your organization a travel destination? A city, a region, a resort? Keep new, one time and returning visitors informed and connected by letting them listen to one time or ongoing short podcast updates.
Does your organization run an annual event, a traveling event or some kind of recurring event? Keep attendees, exhibitors and other stakeholders informed and involved before, during and in-between the event dates.
BRANDED PODCASTING is a fast, flexible and cost effective digital channel, but it does require, planning, support and technology know how. ZEDCAST is an organization of Audio, Digital, Design and Marketing professionals that combined, provide everything you need to support you through some or all of the following Branded Podcast stages.
At ZEDCAST we break Branded Podcasting down into the following stages:
Design and development of content
Design and stuff
Put stuff here
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Find out today how easy it is for your organization to connect with your most important audiences