WHY PODCAST?

FIND OUT MORE ABOUT BRANDED PODCASTING

ARE YOU CONNECTING?

PODCASTING is one of the fastest growing digital channels across North America. 

AMERICANS WHO LISTENED TO ONE PODCAST LAST MONTH
IN 2018 21%
  • 67 Million Americans listened to a podcast last month
  • 42 Million Americans listened to a podcast last week
  • 41% of CANADIANS have listened to Podcast in the last year
  • 46% of all CANADIAN Males between 18-34 listened to a Podcast last month

CONSUMERS of all demographics are subscribing every week and listening on the go, at home and at work 

MOST POPULAR PLACE TO LISTEN TO A PODCAST?
AT HOME 87%

IS YOUR ORGANIZATION PODCASTING?

PODCASTING allows your organization to connect with specific audiences on an authentic and personal level.  Specifically BRANDED PODCASTING enables your organization to:

  • Presents your organizations in it’s natural voice
  • Creates a more  intimate engagement with your audience
  • Create agile, flexible and current content
  • Create cost effective digital content vs. other media (i.e. Video)
  • Enable a relationship with clients in between and beyond the transactions

WHAT IS BRANDED PODCASTING?

BRANDED PODCASTING is the production of a podcast specifically designed for an organizations clients, members, employees, community, etc. Branded podcasting allows you to connect and communicate directly with audiences specific to your organization.   

EXAMPLES OF BRANDED PODCASTING CAN INCLUDE:

CUSTOMER PODCASTS

Keep existing customers connected to your brand and to each other. Particularly if you have a brand or specific products with a strong fan base, keep them engaged on what's happening, what's coming and even share client stories and interviews. Build on your brands community by giving it a voice.

MEMBER PODCASTS

Are you an association or a member based organization? Add value to your member base by giving it a voice. Keep members informed, up to date and an ongoing venue to connect.

EMPLOYEE PODCASTS

Are the people that power your organization spread across offices and geographies? Are many on the road, or working from home? Retire unread newsletters and unused intranets and keep them connected, informed and build your organizations culture by giving it a voice.

DESTINATION PODCASTS

Is your organization a travel destination? A city, a region, a resort? Keep new, one time and returning visitors informed and connected by letting them listen to one time or ongoing short podcast updates.

EVENT PODCASTS

Does your organization run an annual event, a traveling event or some kind of recurring event? Keep attendees, exhibitors and other stakeholders informed and involved before, during and in-between the event dates.

HOW DO YOU GET STARTED?

BRANDED PODCASTING is a fast, flexible and cost effective digital channel, but it does require, planning, support and technology know how.  ZEDCAST is an organization of Audio, Digital, Design and Marketing professionals that combined, provide everything you need to support you through some or all of the following Branded Podcast stages.

At ZEDCAST we break Branded Podcasting down into the following stages: 

Design and development of content

Design and stuff

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Find out today how easy it is for your organization to connect with your most important audiences